Monday, January 7, 2008

bitchin bout broth

I needed to get some vegetarian broth on sunday for a soup i was going to make. Nothing fancy, just some good old gluten free, relatively low sodium broth. Gluten free cause of allergies, and low sodium because i like seasoning things myself.

I found myself in loblaws. I'm finding less and less reason to shop at loblaws these days. I needed a few other things, a cuke, broccoli and cauli... their broccoli, while cheap, was shit as only the dregs were left, and no cauli was to be found. Their cukes (english that is) were small and pathetic. I decided to bail on produce and get it at farm boy down the road, and headed for broth and soy milk.

I first went into the "organics" or specialty section (this is the south keys loblaws btw). In there i did find 2 types of broth, but only the PC organic type was available in the veggie variety. I was SHOCKED and APPALLED to learn that the organic PC veggie broth has over 900 mg of sodium in a cup... WHAT!!! This is RIDICULOUS!!! Why the hell do they need to lace it so badly!!! I can't in good conscience buy that, thats just way too salty considering i needed at least a litre... i kept looking.

I went to the regular broth section... i found some cambells veggie broth in a smaller, likely half litre container. If i recall, it said it was at 400 or 500 mg... but of course, the serving size changed to 2/3 of a cup, making it better, but still about 700 mg sodium per cup. Not to mention their deception, how could i ever support such a product with deceptive portion manipulation!!! Bastardos!!!

At this point i just want to point out that i'm not a massive fan of salt, and seeming obsession with low sodium products is not primarily because of health. I simply want to use ONLY enough of it to bring the flavours out, and for this purpose i am greatly respectful of its powers.

Anyways, now i'm bitching herbivorously the loblaws name under my breath... i head to the soy milk section, to find out all they have is the shite silk stuff left, no regular so good, and definitely no so nice. I'm pissed. I got the obligatory cereal and some pompadum's as a constellation prize, hit the self serve isle, and hoped i'd never have to enter again save to use that coin changing machine if it doesn't charge too much (anyone know what it charges, it doesn't say...?).

So to farm boy. Ahhh farm boy. I don't care if your garlic comes from china too, i'm still shopping there. I found everything i needed. Organic veggie broth, "Pacific" brand... it ended up tasting decently enough, and was *only* 530 mg of sodium per cup. I found my so nice regular milk, which was convenient too as i wasn't sure they'd have it. Got some bananas, a beefy english cuke, and was out in no time saving 4c because of my supplied bag.

In closing, loblaws is getting under my skin, and farm boy is climbing the ranks. I still prefer herb n spice where possible, but if i have specific needs and need to go out anyways to say the depot or liquor stores, i'm gonna opt to save a few bucks at the bigger stores (most of the time). But what pisses me off the most is the amount of sodium in broths... i guess thats the flavour, and better tasting broths will sell more, but people are wising. I even overheard someone in loblaws NOT buy something because it contained "modified corn starch"... this is a good sign.

1 comment:

  1. I like the flavor of the Knorr veggy broth but it's hard to find consistently. I also don't know about the sodium levels. I find the Pacific one doesn't always work since it's tomato heavy.

    Some Loebs have good 'organic' sections with a selection of different briths but I'm a die-hard Farm Boy fan. If they aren't carrying something you want, ask for it. My local one ordered almond milk for me.